We can count the values of various categories using bar graphs. Some of the most popular include:Ī bar graph presents categorical data with rectangular bars. There are many types of data visualizations. Visuals help build different business strategies and growth recommendations.With various visualizations, decision-makers can easily compose data analysis reports.These patterns help stakeholders and decision-makers make better business decisions. Good visualization helps unveil various patterns, trends, and correlations in data.They help business owners focus on business insights.They create a story from raw data to establish business goals.They present the data insights in ways that help business owners make smarter and faster decisions.Here are some reasons why data visualizations are crucial for marketing analytics teams: These pictorial visualizations help us summarize unseen patterns. We can explore data using different visual elements like charts, graphs, plots, maps, and more. What are Data Visualizations?ĭata visualizations are graphical representations of data and play a vital role in understanding this data. Let’s look at the importance of data visualization in marketing and share some common types of data visualization you can use. But when we try to understand big data using visualizations, it’s much easier to process. We are living in an era of big data and it’s difficult for us to understand large amounts of data in rows and columns. We can process visual information much faster than information in other forms. The brain processes countless amounts of data a day, with 90% of that data being visual.